Brand Voice Settings

Every brand has a distinct voice. A-Stats lets you define per-project writing guidelines so that every AI-generated article sounds like it was written by your team.

How It Works

Brand Voice is configured at the project level. When the AI generates content for a project, it reads the voice settings you have defined and applies them to every article, outline, and social post produced under that project.

This means multiple projects can each carry a different voice -- ideal for agencies managing several clients from one account.

What You Can Configure

| Setting | Description | |---|---| | Writing Style | Specify whether the content should be formal, conversational, technical, journalistic, or any other style that matches your brand. | | Tone | Set the emotional register -- authoritative, friendly, neutral, persuasive, witty, or a custom blend you describe in your own words. | | Vocabulary Preferences | List terms the AI should favor or avoid. Include industry jargon, branded phrases, or words your audience expects to see. | | Custom Instructions | Free-form directives the AI follows on every generation. Examples: "Always use active voice," "Reference our product by name," or "Keep paragraphs under four sentences." |

Consistency Across Articles

Once configured, Brand Voice applies automatically. You do not need to re-enter instructions for each article. The AI references your voice settings during every stage — from outline creation through final article generation — so the output stays consistent whether you produce one article a week or fifty.

Updating Your Voice

Brand Voice settings can be changed at any time from the project settings page. Updates take effect on the next piece of content generated; previously published articles are not retroactively modified.

Availability

Brand Voice configuration is available on all plans. Free plan users can configure voice settings for their single project. Starter, Professional, and Agency plans support multiple projects, each with independent Brand Voice settings.

Tips for Getting the Best Results

Be specific. "Conversational but knowledgeable" produces better results than "casual."
Include examples. Paste a sentence or two that represent the voice you want, and the AI will calibrate accordingly.
Use vocabulary lists. If your brand always says "clients" instead of "customers," add that to the vocabulary preferences.
Iterate. Generate a test article, review the tone, and refine your settings until the output matches your expectations.