Revenue Attribution
Connect Content to Business Outcomes
Traffic alone doesn't tell you what content is worth. A page with 10,000 monthly visitors and zero conversions is less valuable than one with 500 visitors that consistently drives signups. Revenue attribution closes the gap by showing which content pages actually contribute to conversions.
What You See
| Column | What It Shows | |---|---| | Attributed conversions | Goal completions influenced by a specific page | | Attributed revenue | Monetary value of those conversions | | Conversion rate | Conversions divided by unique visitors to the page | | Unique converting visitors | Distinct users who visited the page and later completed a goal |
The attribution window is 30 days, capturing the reality that content-driven buying journeys often span multiple sessions.
Smarter Content Decisions
With attribution data, your strategy shifts from "write more, hope for traffic" to targeted investment in what actually moves the business:
- High conversion rate — these pages deserve more internal links, backlink investment, and social promotion
- High traffic, no conversions — may need intent realignment or stronger calls to action
- Filter by goal type — understand which content drives leads vs. trial signups vs. purchases vs. enterprise inquiries
How It Works
A-Stats integrates with Google Analytics 4 to capture conversion events and map them back to content touchpoints. The system uses last-touch attribution by default: the content page visited most recently before a conversion receives credit.
Revenue attribution requires Google Analytics 4 and is available on Professional and Agency plans.